Meet The Men’s Wardrobe Genie

Belinda J. Shaw is the quietly confident force behind thousands of well-dressed men — and the not-so-secret style weapon for those who don’t know where to start, but know they’re ready for something better.

With over 15 years in high-end menswear — including David Jones and Anthony Squires — Belinda brings a rare mix of retail savvy, design flair, and behavioral insight to the way men dress. From reluctant teens and nervous grads to time-poor professionals and proud dads, she’s styled them all — not for fashion’s sake, but for presence, confidence, and purpose.

She’s not here to chase trends. She’s here to consciously curate wardrobes that reflect who a man really is — or who he’s becoming.

Belinda’s background is as layered as a good winter outfit. With formal studies in behavioral science, neuroscience, and management, she understands that what we wear affects how we think, how we show up, and how we’re perceived. Combine that with her years of experience in construction, safety, design, and business, and you get someone who brings logic, empathy, and a touch of style magic to every interaction.

She’s also a bestselling author, a professional speaker, and the founder of B Shaw & Associates. But in this chapter of her life — one she calls Life 3.0 — Belinda is best known as:
The Men’s Wardrobe Genie.

Yes, really. And it fits.

She has an uncanny ability to wave her metaphorical wand, sift through the chaos of a man’s wardrobe (or lack thereof), and reveal a smarter, sharper version of him — all without overwhelm, ego, or endless shopping trips.

Her clients describe her as direct, delightful, and deeply insightful. She has a way of making men feel seen and supported while gently steering them toward choices that actually work. Not just for their shape, but for their season of life.

Her ‘Dressing Men’ book is a practical, down-to-earth guide written for the modern man — and for anyone who’s ever stood outside a fitting room thinking, “Surely we can do better than this.” Whether you’re here as a partner, a parent, or a professional, Belinda’s message is the same: confidence isn’t bought off the rack — but with the right guidance, it’s always within reach.

She offers a range of carefully curated wardrobe services for:

– High school students prepping for formals, interviews, or the leap into adulthood
– University students and graduates refining their look for internships or first jobs
– Professionals and executives updating their presence to match their ambitions
– Husbands, dads, and partners whose style may have been on pause since 2003
– Women looking to gift their man with a wardrobe refresh that doesn’t involve guesswork or groans

She also presents at schools, conferences, and in corporate settings, where her unique blend of neuroscience, style, and storytelling leaves audiences informed, inspired, and occasionally rethinking their sock choices.

If you’ve ever looked at your partner’s closet and thought, “He could really use some help…”
Or if you’re that guy, and you’re finally ready to feel as sharp as you are smart…
Belinda’s your genie.

You won’t get three wishes.
But you’ll get a wardrobe that works — and a guide who genuinely gets it.